Client: Wells Fargo
Project Type: Card Design, Brand Systems, Marketing Collateral
Project Length: 3–4 months
Role: Creative Director

Project Overview:
I led a range of creative brand initiatives for Wells Fargo on a retained basis, spanning card design, sub-brand development, and multi-channel collateral. A major focus was the concept and visual development for the Active Cash credit card. I directed a small team in creating and pitching artwork for the card and built a scalable brand system to extend that visual identity across key touchpoints, including direct mail, digital ads, social media, out-of-home, and print.

A central challenge was integrating the card into Wells Fargo’s broader visual language, ensuring color harmony, graphic consistency, and clear portfolio navigation across products. I also led concepting and production for the Wells Fargo Rewards ecosystem, designing branding and UX elements for the new points redemption platform.

Responsibilities:

• Directed design ideation, creative strategy, and visual execution

• Led client presentations and stakeholder alignment

• Oversaw creative production across physical and digital deliverables

• Developed scalable brand systems and guidelines for consistent application