Verizon
Brand
ProducT design
Client: Verizon
Project Type: Brand Design Systems & Product Design
Project Length: 1 year
Role: Creative Director
Project Overview:
Verizon partnered with our team at R/GA to evolve their digital brand and design a new end-to-end online switching experience. We began by developing foundational brand system elements, then used the “Switchers Experience” as a real-world application to test, refine, and scale Verizon’s new digital identity across interactive platforms.
I led three cross-functional teams—spanning UX, visual design, motion, copywriting, and technology—to design a seamless, intuitive experience that redefined how customers switch to Verizon online.
Responsibilities:
Defined and led the overall creative vision for the project
Managed and mentored multidisciplinary design teams
Provided hands-on design leadership, including early storyboards and key visual directions
Oversaw the creation of high-fidelity screens and user flows
Served as primary creative liaison with the client, ensuring alignment and strategic continuity
problem
Verizon needed to turn its new brand, developed by Pentagram, into a working digital brand system that could support all of its business units.
solution
After defining core digital brand systems, run a pilot product design project where digital brand elements are put to the test through an agile design process.
An overview of foundational brand design elements
This same brand system was later applied to other business units such as Fios
The Verizon wireless homepage in it's final form
Verizon Switchers opening screen
Brand design system concept work applied to the homepage, used to define core elements.
An early mobile prototype for the switching experience.