“What if the head of your dev ops team was a conductor, and the output of his engineers was a symphony?"

Client: IBM Cloud
Project Type: Digital Advertising Campaign
Project Length: 3 months
Role: Creative Director

Project Overview:
IBM Cloud, a leader in cloud computing, wanted to spotlight its DevOps offering, designed to help large organizations build and deploy apps faster, with better collaboration across teams. We identified a key insight: the DevOps leader is under tremendous pressure to deliver seamless, high-performing applications on time. This person needed to be the hero of the story. Our creative concept, The Symphonic Office, portrayed the DevOps lead as a conductor orchestrating a flawless, harmonious performance, symbolizing the precision, speed, and beauty of a successful app launch powered by IBM Cloud.

Responsibilities:

• Led the creative concept, visual development, and storytelling

• Oversaw scriptwriting, storyboarding, music direction, and final cut

• Collaborated closely with production teams and directed client presentations

• Served as the agency’s key creative liaison, ensuring alignment between vision and execution