Client: Term Finance (Fractional Head of Creative)
Project Type: Brand & Product Design
Project Length: 1 year (ongoing)
Role: Fractional Head of Creative

Project Overview:
Term Finance is a peer-to-peer crypto lending platform that engaged me in 2024 to help unify its brand and product experience. As a fractional creative leader, I work closely with their in-house design team to align brand expression across product touchpoints and conceptualize new product offerings. My role spans both strategic and hands-on contributions, from brand refinement to product design direction.

I also provide ongoing creative consultation across marketing and social channels, helping elevate visual storytelling and ensure consistency across platforms.

Responsibilities:

• Evolved and expanded the existing brand design system

• Developed creative strategy for new product experiences

• Directed design execution for upcoming app features

• Integrated cross-functional workflows, including syncing Figma with Notion

• Advised on social media design and messaging cohesion